9 Ideas for Crafting a Better 'About' Page
New visitors want to know who you are and why they should care. This makes your ‘About’ page one of the most important pages on your website as it is often here new visitors go before further engaging (subscribe, support, buy, etc) with your site.
Despite this, the ‘About’ page is in many cases left unattended, down prioritized (compared to e.g. the home page) or even left out entirely.
So here’s 9 ideas to help you craft a better ‘About’ page.