Je répond à Vahe sur le blog de INM : Apple’s Path to Become the First $1T Company (lien brisé aujourd’hui).
I totally agree that most of Apple success is due to their great care of industrial design and user interface. Proof of this can be found in the company’s history.
(In that regard, this book is a must :
By contrast, RIM’s phones suck and their dismal was entirely predictable.